Пряма відповідь
Churn — запізнений сигнал слабкого health score і однакових save plays. Сегментуйте причини виходу, рахуйте leading usage, а не лише NPS, і три save plays з тригером, власником і горизонтом 14 днів.
Операторська рамка: зниження churn = таксономія причин + health model + обмежені інтервенції.
| # | Tool | Starting price | Rating | Action |
|---|---|---|---|---|
| 1 | HubSpot | Free | 4.4/5(11,200) | Try HubSpot |
| 2 | Klaviyo | Free | 4.6/5(1,348) | Try Klaviyo |
| 3 | ActiveCampaign | $15/mo | 4.5/5(10,300) | Try ActiveCampaign |
Churn from price ≠ churn from poor fit ≠ churn from product gaps. Pretending they're the same hides the real fix.
Health = leading indicators (login frequency, feature breadth, last support contact). NPS is a trailing indicator.
Three plays, not thirty. Each play has a trigger, an owner, and a 14-day outcome. Measure the save rate per play.
Send the top 3 churn reasons to product weekly. If product can't act on them, send them to marketing as positioning input.