Як написати follow-up листа, на який відповідають

Протокол вирішення

1. 01

   The 4-line follow-up structure

   Line 1: Reference the last conversation specifically. Line 2: New value (article, stat, case study relevant to their situation). Line 3: One soft question that advances the deal. Line 4: Specific ask (15-min call Tuesday 2pm or Thursday 3pm?). Never end without a clear, easy-to-answer call-to-action.

2. 02

   Timing sequence

   Follow-up 1: Same day as demo, within 2 hours. Follow-up 2: 3 days later, add a relevant case study. Follow-up 3: 1 week, add an ROI calculation. Follow-up 4: 2 weeks, 'still relevant?' question. Follow-up 5: 1 month, new context or problem trigger. Follow-up 6: 45 days, the breakup email.

3. 03

   The breakup email

   'I've reached out a few times and haven't heard back, so I'll assume the timing isn't right. If that changes, I'm here. [One-sentence reminder of the value]. No need to reply unless you'd like to reconnect.' This email has the highest reply rate of any in the sequence.