Direct answer
Churn is a lagging signal of weak health scoring and undifferentiated save plays. Segment exit reasons, score leading usage indicators instead of NPS alone, and run three save plays with triggers, owners, and 14-day outcomes.
Operator frame: churn reduction = diagnostic taxonomy + health model + bounded interventions.
| # | Tool | Starting price | Rating | Action |
|---|---|---|---|---|
| 1 | HubSpot | Free | 4.4/5(11,200) | Try HubSpot |
| 2 | Klaviyo | Free | 4.6/5(9,100) | Try Klaviyo |
| 3 | ActiveCampaign | $15/mo | 4.5/5(10,300) | Try ActiveCampaign |
Churn from price ≠ churn from poor fit ≠ churn from product gaps. Pretending they're the same hides the real fix.
Health = leading indicators (login frequency, feature breadth, last support contact). NPS is a trailing indicator.
Three plays, not thirty. Each play has a trigger, an owner, and a 14-day outcome. Measure the save rate per play.
Send the top 3 churn reasons to product weekly. If product can't act on them, send them to marketing as positioning input.