Guide2Sell
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Guide2Sell

Un moteur de comparaison SaaS indépendant, financé par ses lecteurs.

Catégories

  • CRM
  • E-commerce
  • Email marketing
  • Marketing automation
  • Sales engagement
  • Helpdesk
  • Analytics
  • Project management
  • Form builder

Comparer

  • Shopify affiliate audit
  • HubSpot affiliate audit
  • HubSpot vs Salesforce
  • HubSpot vs Pipedrive
  • ActiveCampaign vs Mailchimp
  • Klaviyo vs Mailchimp

Guides

  • Automate B2B follow-up after 3 days without losing deals
  • Comment améliorer votre pipeline de ventes en 7 jours
  • How to choose the right CRM for your small business
  • How to track leads efficiently across channels
  • How to reduce customer churn — the operator's playbook
  • Launch your first Shopify store in one week (no dev team)
  • CRM playbooks hub
  • E-commerce playbooks hub
  • All growth playbooks

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  1. Home/
  2. Comparer/
  3. ActiveCampaign vs Mailchimp
Head-to-head review

ActiveCampaign vs Mailchimp

ActiveCampaign for serious lifecycle automation. Mailchimp for one-off newsletters and the easiest learning curve.

ActiveCampaign for serious lifecycle automation. Mailchimp for one-off newsletters and the easiest learning curve.

Try ActiveCampaignTry Mailchimp

Pricing at a glance

Strengths by product

ActiveCampaign — strengths

  • Best automation builder
  • Deeper segmentation
  • Built-in CRM

Mailchimp — strengths

  • Friendlier onboarding
  • Stronger template library
  • Brand recognition
ActiveCampaign profile →Mailchimp profile →
Compared
A
ActiveCampaign
Marketing automation
M
Mailchimp
Email marketing
Starting price
$15/mo
Free
Free tier
—
✓ Yes
Trial
14 days
—
G2 rating
4.5 (10,300)
4.3 (12,400)
Best for
E-commerce marketers, Lifecycle marketing teams
Small businesses, Bloggers
Top pros
  • + Best automation builder
  • + Strong deliverability
  • + Predictive content & sending
  • + Beginner-friendly
  • + Generous free tier
  • + Strong template library
Top cons
  • − UI density takes adjustment
  • − Higher tiers required for CRM features
  • − Learning curve
  • − Pricing climbs fast with list size
  • − Automation depth is shallow
  • − Audience model is rigid