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  • Shopify affiliate audit
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  • Comment améliorer votre pipeline de ventes en 7 jours
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  • How to reduce customer churn — the operator's playbook
  • Launch your first Shopify store in one week (no dev team)
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  1. Home/
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  3. ActiveCampaign vs Zoho CRM
Head-to-head review

ActiveCampaign vs Zoho CRM

Zoho CRM and ActiveCampaign both serve crm teams — Zoho CRM rates 4.1/5 (6,800 reviews), ActiveCampaign rates 4.5/5. Pick Zoho CRM for Cost-conscious SMBs; ActiveCampaign for E-commerce marketers.

Zoho CRM and ActiveCampaign both serve crm teams — Zoho CRM rates 4.1/5 (6,800 reviews), ActiveCampaign rates 4.5/5. Pick Zoho CRM for Cost-conscious SMBs; ActiveCampaign for E-commerce marketers.

Try ActiveCampaignTry Zoho CRM

Pricing at a glance

Strengths by product

ActiveCampaign — strengths

  • Visual automation builder
  • Predictive sending
  • Site & event tracking

Zoho CRM — strengths

  • Pipeline management
  • Email integration
  • AI assistant (Zia)
ActiveCampaign profile →Zoho CRM profile →
Compared
A
ActiveCampaign
Marketing automation
Z
Zoho CRM
CRM
Starting price
$15/mo
$14/mo
Free tier
—
✓ Yes
Trial
14 days
15 days
G2 rating
4.5 (10,300)
4.1 (6,800)
Best for
E-commerce marketers, Lifecycle marketing teams
Cost-conscious SMBs, Teams using multiple Zoho apps
Top pros
  • + Best automation builder
  • + Strong deliverability
  • + Predictive content & sending
  • + Unbeatable price-to-feature ratio
  • + Zoho One bundle is genuinely useful
  • + Generous free tier (3 users)
Top cons
  • − UI density takes adjustment
  • − Higher tiers required for CRM features
  • − Learning curve
  • − UI feels older
  • − Support response times vary
  • − Customization can be fiddly