Guide2Sell
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Guide2Sell

Un moteur de comparaison SaaS indépendant, financé par ses lecteurs.

Catégories

  • CRM
  • E-commerce
  • Email marketing
  • Marketing automation
  • Sales engagement
  • Helpdesk
  • Analytics
  • Project management
  • Form builder

Comparer

  • Shopify affiliate audit
  • HubSpot affiliate audit
  • HubSpot vs Salesforce
  • HubSpot vs Pipedrive
  • ActiveCampaign vs Mailchimp
  • Klaviyo vs Mailchimp

Guides

  • Automate B2B follow-up after 3 days without losing deals
  • Comment améliorer votre pipeline de ventes en 7 jours
  • How to choose the right CRM for your small business
  • How to track leads efficiently across channels
  • How to reduce customer churn — the operator's playbook
  • Launch your first Shopify store in one week (no dev team)
  • CRM playbooks hub
  • E-commerce playbooks hub
  • All growth playbooks

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  1. Home/
  2. Comparer/
  3. ActiveCampaign vs HubSpot
Head-to-head review

ActiveCampaign vs HubSpot

HubSpot and ActiveCampaign both serve crm teams — HubSpot rates 4.4/5 (11,200 reviews), ActiveCampaign rates 4.5/5. Pick HubSpot for Marketing-led SMBs; ActiveCampaign for E-commerce marketers.

HubSpot and ActiveCampaign both serve crm teams — HubSpot rates 4.4/5 (11,200 reviews), ActiveCampaign rates 4.5/5. Pick HubSpot for Marketing-led SMBs; ActiveCampaign for E-commerce marketers.

Try ActiveCampaignTry HubSpot

Pricing at a glance

Strengths by product

ActiveCampaign — strengths

  • Visual automation builder
  • Predictive sending
  • Site & event tracking

HubSpot — strengths

  • Contact & deal management
  • Email marketing & sequences
  • Workflow automation
ActiveCampaign profile →HubSpot profile →Full HubSpot audit →
Compared
A
ActiveCampaign
Marketing automation
H
HubSpot
CRM
Starting price
$15/mo
Free
Free tier
—
✓ Yes
Trial
14 days
14 days
G2 rating
4.5 (10,300)
4.4 (11,200)
Best for
E-commerce marketers, Lifecycle marketing teams
Marketing-led SMBs, Inbound-focused teams
Top pros
  • + Best automation builder
  • + Strong deliverability
  • + Predictive content & sending
  • + Best free CRM on the market
  • + Tight native integration across hubs
  • + Excellent learning resources (HubSpot Academy)
Top cons
  • − UI density takes adjustment
  • − Higher tiers required for CRM features
  • − Learning curve
  • − Per-contact pricing scales aggressively
  • − Advanced reporting locked to higher tiers
  • − Onboarding fees can be steep