Guide2Sell
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Guide2Sell

Un moteur de comparaison SaaS indépendant, financé par ses lecteurs.

Catégories

  • CRM
  • E-commerce
  • Email marketing
  • Marketing automation
  • Sales engagement
  • Helpdesk
  • Analytics
  • Project management
  • Form builder

Comparer

  • Shopify affiliate audit
  • HubSpot affiliate audit
  • HubSpot vs Salesforce
  • HubSpot vs Pipedrive
  • ActiveCampaign vs Mailchimp
  • Klaviyo vs Mailchimp

Guides

  • Automate B2B follow-up after 3 days without losing deals
  • Comment améliorer votre pipeline de ventes en 7 jours
  • How to choose the right CRM for your small business
  • How to track leads efficiently across channels
  • How to reduce customer churn — the operator's playbook
  • Launch your first Shopify store in one week (no dev team)
  • CRM playbooks hub
  • E-commerce playbooks hub
  • All growth playbooks

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  1. Home/
  2. Comparer/
  3. ActiveCampaign vs Freshsales
Head-to-head review

ActiveCampaign vs Freshsales

Freshsales and ActiveCampaign both serve crm teams — Freshsales rates 4.5/5 (5,400 reviews), ActiveCampaign rates 4.5/5. Pick Freshsales for Sales-led SMBs; ActiveCampaign for E-commerce marketers.

Freshsales and ActiveCampaign both serve crm teams — Freshsales rates 4.5/5 (5,400 reviews), ActiveCampaign rates 4.5/5. Pick Freshsales for Sales-led SMBs; ActiveCampaign for E-commerce marketers.

Try ActiveCampaignTry Freshsales

Pricing at a glance

Strengths by product

ActiveCampaign — strengths

  • Visual automation builder
  • Predictive sending
  • Site & event tracking

Freshsales — strengths

  • Freddy AI
  • Visual pipelines
  • Built-in phone & email
ActiveCampaign profile →Freshsales profile →
Compared
A
ActiveCampaign
Marketing automation
F
Freshsales
CRM
Starting price
$15/mo
Free
Free tier
—
✓ Yes
Trial
14 days
21 days
G2 rating
4.5 (10,300)
4.5 (5,400)
Best for
E-commerce marketers, Lifecycle marketing teams
Sales-led SMBs, AI-curious teams
Top pros
  • + Best automation builder
  • + Strong deliverability
  • + Predictive content & sending
  • + Strong free tier
  • + AI features included
  • + Clean modern UI
Top cons
  • − UI density takes adjustment
  • − Higher tiers required for CRM features
  • − Learning curve
  • − Smaller ecosystem
  • − Fewer native integrations than HubSpot
  • − Limited content marketing tooling