Email, SMS, and automation to reactivate patients and fill chairs — when your practice management system (Dentrix, Open Dental, etc.) already runs the schedule.
Important
This guide does not replace chair-side or clinical software (PMS). We compare marketing and communication tools you add on top — not charting, billing, or imaging systems like Dentrix, Open Dental, Curve, Weave, or Lighthouse.
Best fit for a 1–10 chair practice that exports patient lists from PMS and runs recall campaigns. Brevo and ActiveCampaign lead on SMS + automation; Mailchimp if you only need newsletters.
For DSO marketing teams or cosmetic practices running treatment-plan funnels — landing pages, segments, and lifecycle email. Not for day-to-day scheduling.
Only if you track referrals from other practices or B2B partners — skip this block if you only need patient blast campaigns.