Pipedrive setup guide

Pipedrive setup guide: get your sales pipeline running in 3 hours

Pipedrive is the simplest CRM to use but still takes most teams 2–3 weeks to configure correctly. The bottleneck is pipeline stage design, not the software.

A self-service Pipedrive configuration guide for small sales teams.

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Resolution protocol

  1. 01

    Hour 1: set up your pipeline

    Start with 5 stages maximum. Settings → Pipelines → Add Stage. Name them after buyer actions: 'Contacted', 'Qualified', 'Demo Done', 'Proposal Out', 'Contract Sent'. Avoid internal names like 'Rep Working' — they describe rep activity, not buyer progress.

  2. 02

    Hour 2: connect email and add custom fields

    Settings → Email Sync → connect Gmail or Outlook. All sent and received emails now log automatically. Add custom fields: Source (dropdown), Deal Size (currency), Use Case (text). Three custom fields is better than 30 — adoption collapses with long forms.

  3. 03

    Hour 3: set up automations and import

    Create two automations: (1) deal enters 'Proposal Out' → create 3-day follow-up task. (2) Deal wins → create 'kickoff call' activity. Import your contacts via CSV. You're live.

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