Editorial guide · crm for ecommerce

CRM & marketing for online stores

Store platform + lifecycle email/SMS — ranked for DTC and catalog sellers.

Ranked comparison

#ToolStarting priceRatingAction
1Shopify$5/mo4.6/5(4,800)Try Shopify
2KlaviyoFree4.6/5(9,100)Try Klaviyo
3ActiveCampaign$15/mo4.5/5(10,300)Try ActiveCampaign
4BrevoFree4.5/5(2,200)Try Brevo
5HubSpotFree4.4/5(11,200)Try HubSpot

What matters for online stores

  • Store/catalog integration
  • Abandoned cart & win-back flows
  • SMS where your market expects it
  • Revenue attribution per campaign

Common questions

  • Does this replace my industry-specific software?

    Store platform + lifecycle email/SMS — ranked for DTC and catalog sellers.

  • What is the #1 pick for online stores?

    We rank Shopify first for most online stores teams based on adoption, pricing transparency, and fit for follow-up workflows — verify against your existing stack.

  • How much does CRM cost to start?

    Several picks start at $5/mo or include a free tier; budget for SMS and integrations separately.

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