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ActiveCampaign vs Klaviyo

Head-to-head review

ActiveCampaign vs Klaviyo

ActiveCampaign and Klaviyo serve overlapping buyers with different strengths.

ActiveCampaign excels for E-commerce marketers; Klaviyo for Shopify/BigCommerce brands.

Try ActiveCampaign Try Klaviyo

Pricing at a glance

ActiveCampaign profile →Klaviyo profile →

Compared

A

ActiveCampaign

Marketing automation

K

Klaviyo

Email marketing

Starting price

$15/mo

Free

Free tier

—

✓ Yes

Trial

14 days

—

G2 rating

4.5 (10,300)

4.6 (9,100)

Best for

E-commerce marketers, Lifecycle marketing teams

Shopify/BigCommerce brands, DTC

Top pros

+ Best automation builder
+ Strong deliverability
+ Predictive content & sending

+ Best e-commerce integrations
+ Predictive analytics
+ Email + SMS unified

Top cons

− UI density takes adjustment
− Higher tiers required for CRM features
− Learning curve

− Pricing scales with profile count
− Overkill for non-e-comm
− B2B features are thin