Programmatic guide

Best Marketing automation for startups

Ranked CRM and customer communication tools for startups: quotes, follow-ups, and repeat business — alongside your existing operations software, not as a full replacement.

What we score on

Account-based deals with multiple contacts
Forecasting and pipeline reporting
Quote/proposal workflow integrations
Role-based access for sales teams

#01

HubSpot

All-in-one CRM, marketing, and sales platform.

CRM

HubSpot brings sales, marketing, and customer service teams onto one platform with a generous free CRM and powerful automation as you scale.

ActiveCampaign

Marketing automation with a real CRM attached.

Marketing automation

ActiveCampaign leads with automation depth — branching workflows, conditional content, and the best automation builder UX in the category.

Klaviyo

The data-driven email & SMS platform for e-commerce.

Email marketing

Klaviyo is built for e-commerce — deep Shopify/BigCommerce integration, predictive analytics, and SMS in the same flow.

Brevo

Affordable all-in-one marketing platform (formerly Sendinblue).

Email marketing

Brevo bundles email, SMS, WhatsApp, chat, and CRM with the most generous free tier in the category.

4.5(2.2k)

From

Free