Programmatic guide

Best Marketing automation for online stores

Store platform + lifecycle email/SMS — ranked for DTC and catalog sellers.

What we score on

The data-driven email & SMS platform for e-commerce.

Klaviyo is built for e-commerce — deep Shopify/BigCommerce integration, predictive analytics, and SMS in the same flow.

Marketing automation with a real CRM attached.

ActiveCampaign leads with automation depth — branching workflows, conditional content, and the best automation builder UX in the category.

Affordable all-in-one marketing platform (formerly Sendinblue).

Brevo bundles email, SMS, WhatsApp, chat, and CRM with the most generous free tier in the category.

All-in-one CRM, marketing, and sales platform.

HubSpot brings sales, marketing, and customer service teams onto one platform with a generous free CRM and powerful automation as you scale.