Does a CRM replace our ERP or WMS?

No. The ERP/WMS stays your source for inventory, pricing, and fulfillment. The CRM manages the sales relationship — reorder prompts, rep pipelines, and quotes — and ideally syncs account and order data both ways.

How does it increase reorder revenue?

By tracking each account's typical reorder interval and flagging reps when a buyer is overdue, so a predictable repeat order isn't lost to a competitor who called first.

Was ist die Nr.-1-Empfehlung für Wholesale distributors?

Wir setzen HubSpot für die meisten wholesale distributors-Teams an erste Stelle, basierend auf Verbreitung, Preistransparenz und Eignung für Follow-up-Workflows — verifiziere gegen deinen bestehenden Stack.

Was kostet ein CRM zum Einstieg?

Mehrere Empfehlungen starten ab $0/Monat oder haben eine kostenlose Stufe; plane SMS und Integrationen separat ein.

Redaktioneller Ratgeber · crm for wholesale

CRM for wholesale distributors

Account-based CRM for repeat B2B orders, quotes, and rep pipelines — not warehouse WMS.

Distribution is a reorder business: the same accounts buy again and again, and the margin is in catching the reorder at the right moment and letting reps work their territory. Your ERP or WMS knows inventory and invoices, but it doesn't prompt a rep that a key account is overdue to reorder, or track a quote from request to PO.

The CRM picks below focus on account-based pipelines, reorder-cadence reminders, and quote-to-order tracking for outside and inside sales reps — sitting on top of the ERP that owns stock and fulfillment.

Eingestufter Vergleich

#	Tool	Starting price	Rating	Action
1	HubSpot	Free	4.4/5(11,200)	Try HubSpot
2	Pipedrive	$14/mo	4.5/5(8,200)	Try Pipedrive
3	Salesforce	$25/mo	4.3/5(19,500)	Try Salesforce
4	Zoho CRM	$14/mo	4.1/5(6,800)	Try Zoho CRM
5	Close	$49/mo	4.6/5(1,200)	Try Close
6	Freshsales	Free	4.5/5(5,400)	Try Freshsales

Was für wholesale distributors wichtig ist

Account-based pipeline built around repeat B2B buyers, not one-off leads
Reorder-cadence reminders so reps catch accounts before they lapse
Quote-to-order tracking from request through purchase order
Territory and rep assignment with shared account visibility
Integrates with the ERP/WMS that owns inventory and fulfillment

#01

HubSpot

All-in-One-CRM für Marketing und Vertrieb.

CRM

HubSpot vereint Vertrieb, Marketing und Service auf einer Plattform — mit großzügigem gratis CRM und Automatisierung beim Skalieren.

4.4(11.2k)

Kostenlos

#02

Pipedrive

Visual sales CRM built for closers.

CRM

Pipedrive is laser-focused on the pipeline view — drag-and-drop deals, simple automation, fair pricing. Designed by salespeople, for salespeople.

4.5(8.2k)

$14/Monat

#03

Salesforce

Enterprise CRM with infinite extensibility.

CRM

Salesforce is the world's most extensible CRM — sprawling, powerful, and built for organizations that need bespoke workflows at scale.

4.3(19.5k)

$25/Monat

#04

Zoho CRM

Affordable, full-stack CRM for cost-conscious teams.

CRM

Zoho CRM packs an enterprise feature set at SMB prices — and slots cleanly into the Zoho One bundle of 40+ business apps.

4.1(6.8k)

$14/Monat

#05

Close

Inside sales CRM with built-in calling, SMS, and email.

CRM

Close is the CRM for high-velocity inside sales — power dialer, SMS, and email cadences live inside the same tool.

4.6(1.2k)

$49/Monat

#06

Freshsales

AI-powered sales CRM by Freshworks.

CRM

Freshsales pairs a clean modern UI with built-in Freddy AI for lead scoring, deal insights, and email coaching.

4.5(5.4k)