Guide2Sell
Head-to-head review

ActiveCampaign vs Close

ActiveCampaign and Close both serve crm teams — ActiveCampaign rates 4.5/5 (10,300 reviews), Close rates 4.6/5. Pick ActiveCampaign for E-commerce marketers; Close for High-velocity inside sales teams.

ActiveCampaign and Close both serve crm teams — ActiveCampaign rates 4.5/5 (10,300 reviews), Close rates 4.6/5. Pick ActiveCampaign for E-commerce marketers; Close for High-velocity inside sales teams.

Try ActiveCampaignTry Close

Pricing at a glance

ActiveCampaign
Marketing automation
Close
CRM
Starting price
$15/mo
$49/mo
Free tier
—
—
Trial
14 days
14 days
G2 rating
4.5 (10,300)
4.6 (1,200)
Best for
E-commerce marketers, Lifecycle marketing teams
High-velocity inside sales teams, Outbound SDR teams
Top pros
  • + Best automation builder
  • + Strong deliverability
  • + Predictive content & sending
  • + Best-in-class power dialer
  • + Built-in SMS/email cadences
  • + Fast UI
Top cons
  • − UI density takes adjustment
  • − Higher tiers required for CRM features
  • − Learning curve
  • − No free tier
  • − Higher per-seat price
  • − Less ecosystem

Strengths by product

ActiveCampaign — strengths

  • Visual automation builder
  • Predictive sending
  • Site & event tracking

Close — strengths

  • Power dialer
  • Sales cadences
  • Pipeline view
ActiveCampaign profile →Close profile →