Email automation sequences: 6 flows every business needs
Most businesses have 1 automation (welcome email) and manually do everything else. The 5 remaining flows are where revenue lives — and where most businesses leave money on the table.
Build the 6 email automation flows that drive revenue 24/7 without manual sending.
Empfohlene Tools (bewertet)
| # | Tool | Starting price | Rating | Action |
|---|---|---|---|---|
| 1 | ActiveCampaign | $15/mo | 4.5/5(10,300) | Try ActiveCampaign |
| 2 | Klaviyo | Free | 4.6/5(9,100) | Try Klaviyo |
| 3 | Brevo | Free | 4.5/5(2,200) | Try Brevo |
Lösungsprotokoll
- 01
Flow 1: Welcome sequence (3–5 emails)
Day 0: Welcome + delivery of lead magnet. Day 2: Your origin story (1 paragraph max). Day 5: Your best resource (most-read post, best case study). Day 8: Soft offer. Day 14: Social proof + stronger offer. Open rates on welcome sequences: 50–80%. Your best chance to make an impression.
- 02
Flow 2: Abandoned cart (ecommerce) / abandoned demo request (SaaS)
Email 1 (1 hour after abandonment): 'Did something go wrong?' — plain text, no images. Email 2 (24 hours): show what they left + one testimonial. Email 3 (72 hours): a small incentive or urgency trigger. This sequence recovers 10–15% of abandoned carts. Nothing else in email delivers this ROI per email.
- 03
Flow 3: Post-purchase onboarding
Day 1: confirmation + what to expect. Day 3: how to get the most value (your top feature or quick-start guide). Day 7: check-in ('any questions?'). Day 14: success story from a customer with similar profile. Day 30: review request. This flow is your single biggest lever for retention.
- 04
Flows 4–6: Winback, upsell, and re-engagement
Winback: 90 days post-churn, 3-email sequence with your strongest new feature or offer. Upsell: triggered by product usage crossing a threshold — 'you've reached 80% of your plan limit'. Re-engagement: 90 days of no open → 'still want to hear from us?' + explicit opt-in. Remove anyone who doesn't confirm.
FAQ
What email tool is best for automation?
ActiveCampaign is the strongest automation builder for SMBs — conditional branching, lead scoring, and CRM integration in one tool. Klaviyo is the best for ecommerce (Shopify integration is native). Brevo is the best for budget-constrained teams who still need automation. Mailchimp's automations are basic but sufficient for simple welcome + abandoned cart flows.