Mailchimp isn't the right answer for every team. Mailchimp pioneered approachable email marketing and still leads on UX simplicity, templates, and brand recognition. Here's what to consider instead.
Marketing automation with a real CRM attached.
ActiveCampaign leads with automation depth — branching workflows, conditional content, and the best automation builder UX in the category.
Affordable all-in-one marketing platform (formerly Sendinblue).
Brevo bundles email, SMS, WhatsApp, chat, and CRM with the most generous free tier in the category.
The data-driven email & SMS platform for e-commerce.
Klaviyo is built for e-commerce — deep Shopify/BigCommerce integration, predictive analytics, and SMS in the same flow.