Head-to-head review

Close vs Zoho CRM

Zoho CRM and Close both serve crm teams — Zoho CRM rates 4.1/5 (6,800 reviews), Close rates 4.6/5. Pick Zoho CRM for Cost-conscious SMBs; Close for High-velocity inside sales teams.

Zoho CRM and Close both serve crm teams — Zoho CRM rates 4.1/5 (6,800 reviews), Close rates 4.6/5. Pick Zoho CRM for Cost-conscious SMBs; Close for High-velocity inside sales teams.

CRM

When to pick each

Close is ranked in our CRM category hub with pipeline diagnostics, TCO scenarios, and head-to-head matrices for Zoho CRM and other stacks.

Pricing at a glance

Close
CRM
Zoho CRM
CRM
Starting price
$49/mo
$14/mo
Free tier
✓ Yes
Trial
14 days
15 days
G2 rating
4.6 (1,200)
4.1 (6,800)
Best for
High-velocity inside sales teams, Outbound SDR teams
Cost-conscious SMBs, Teams using multiple Zoho apps
Top pros
  • + Best-in-class power dialer
  • + Built-in SMS/email cadences
  • + Fast UI
  • + Unbeatable price-to-feature ratio
  • + Zoho One bundle is genuinely useful
  • + Generous free tier (3 users)
Top cons
  • No free tier
  • Higher per-seat price
  • Less ecosystem
  • UI feels older
  • Support response times vary
  • Customization can be fiddly

Strengths by product

Close — strengths

  • Power dialer
  • Sales cadences
  • Pipeline view

Zoho CRM — strengths

  • Pipeline management
  • Email integration
  • AI assistant (Zia)