Head-to-head review

Close vs HubSpot

HubSpot and Close both serve crm teams — HubSpot rates 4.4/5 (11,200 reviews), Close rates 4.6/5. Pick HubSpot for Marketing-led SMBs; Close for High-velocity inside sales teams.

HubSpot and Close both serve crm teams — HubSpot rates 4.4/5 (11,200 reviews), Close rates 4.6/5. Pick HubSpot for Marketing-led SMBs; Close for High-velocity inside sales teams.

CRM

When to pick each

Close is ranked in our CRM category hub with pipeline diagnostics, TCO scenarios, and head-to-head matrices for HubSpot and other stacks.

Pricing at a glance

Close
CRM
HubSpot
CRM
Starting price
$49/mo
Free
Free tier
✓ Yes
Trial
14 days
14 days
G2 rating
4.6 (1,200)
4.4 (11,200)
Best for
High-velocity inside sales teams, Outbound SDR teams
Marketing-led SMBs, Inbound-focused teams
Top pros
  • + Best-in-class power dialer
  • + Built-in SMS/email cadences
  • + Fast UI
  • + Best free CRM on the market
  • + Tight native integration across hubs
  • + Excellent learning resources (HubSpot Academy)
Top cons
  • No free tier
  • Higher per-seat price
  • Less ecosystem
  • Per-contact pricing scales aggressively
  • Advanced reporting locked to higher tiers
  • Onboarding fees can be steep

Strengths by product

Close — strengths

  • Power dialer
  • Sales cadences
  • Pipeline view

HubSpot — strengths

  • Contact & deal management
  • Email marketing & sequences
  • Workflow automation