Head-to-head review

Brevo vs Pipedrive

Pipedrive and Brevo both serve crm teams — Pipedrive rates 4.5/5 (8,200 reviews), Brevo rates 4.5/5. Pick Pipedrive for Sales-led SMBs; Brevo for Cost-conscious SMBs.

Pipedrive and Brevo both serve crm teams — Pipedrive rates 4.5/5 (8,200 reviews), Brevo rates 4.5/5. Pick Pipedrive for Sales-led SMBs; Brevo for Cost-conscious SMBs.

Pricing at a glance

Brevo
Email marketing
Pipedrive
CRM
Starting price
Free
$14/mo
Free tier
✓ Yes
Trial
14 days
G2 rating
4.5 (2,200)
4.5 (8,200)
Best for
Cost-conscious SMBs, Multi-channel marketers
Sales-led SMBs, Outbound teams
Top pros
  • + Unlimited contacts on free tier
  • + Multi-channel in one bundle
  • + Transactional email included
  • + Best-in-class pipeline UX
  • + Fast onboarding (<1 day)
  • + Honest, transparent pricing
Top cons
  • Reporting is basic
  • Automation is simpler than ActiveCampaign
  • UI is functional, not delightful
  • Marketing automation is bolt-on
  • Reporting is shallower than HubSpot/Salesforce
  • Custom fields hit a wall at enterprise scale

Strengths by product

Brevo — strengths

  • Email & SMS
  • Marketing automation
  • Transactional API

Pipedrive — strengths

  • Drag-and-drop pipeline
  • Activity-based selling
  • Smart Docs